Mortgage FAQ'S What is an APR? APR stands for the Annual Percentage Rate and is a measurement tool used to provide a standard basis of comparison of loans offered by competing lenders, which takes into account the loan's interest rate, closing costs, and other fees such as points. An APR lets you see the total cost of a loan, including fees and points over the life of the loan, not just the interest due.

1444 First Street, Suite A, Sarasota, Florida, 34236  |  Toll-Free : (800) 377-8203  |  Tel : (941) 955-7115  |  Fax : (941) 957-0020 © Kroboth & Helm Mortgage Co., Inc.   All Rights Reserved.   Site Design by Professional Web Designs Kroboth & Helm Mortgage Co., Inc. is a South Florida Correspondent Mortgage Lender serving all of Florida. Located in Sarasota, Florida, we specialize in financing Florida Real Estate by offering residential loans up to $10 million and commercial loans up to $20 million.  We have over 100 years combined experience in financing Waterfront and beachfront properties, condominiums and new home construction and offer personalized & smooth mortgage closings.